Homegrown grocery ordering app Rosie in the running for IBM tech startup award

February 23, 2015 by Mark H. Anbinder

Grocery delivery services are nothing new, and online ordering is nothing new, but Rosie, built here in Ithaca, combines the two in an innovative way that has them up for an IBM Global Entrepreneur award. Online voting is open for a People's Choice Award.

Rosie is based on the idea that no one really loves poking around the grocery store to find everything on their shopping list, and as you wander the aisles you're often tempted to buy things you didn't really need. Beyond that, though, the service can track the things you buy regularly, and remind you when it's time to buy more, or suggest items you've searched for in the past.

The online tool, nearly two years old, started out winning local attention at such events as Startup Weekend Cornell and Startup Lab Syracuse, and last summer was the winning entrepreneur at IBM SmartCamp Cambridge. That sends Rosie on to this week's IBM SmartCamp Global Finals, taking place at InterConnect 2015 in Las Vegas.

Since launching with the P&C Fresh on Ithaca's east hill in 2013, Rosie has expanded to the P&C Fresh in Cortland, Nojaim Brothers in Syracuse and Marcellus, and, more recently, the ShurSave in Trumansburg. As they expand past the region, Rosie has plans for Buffalo, Massachusetts, Kansas, and even Utah.

Expansion has helped to spread out the expense of the service. Fees that began at $5.95 for pickup or $9.95 for delivery are now as low as $1.99 for pickup and $3.99 or more for delivery, based on distance from your local store.

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