Anniversary party this weekend for Triphammer Wines & Spirits

April 10, 2015 by Mark H. Anbinder

Happy anniversary to Triphammer Wines & Spirits, the family-owned liquor store at the Triphammer Marketplace in the Village of Lansing in Ithaca's northeast. As they do each spring, the shop is hosting a storewide anniversary party this Saturday, April 11th, from 4-7pm.

Saturday's anniversary celebration will feature over 100 wine tastings throughout the store, plus snacks provided by next-door Ithaca Coffee Company. The combination café, tavern, and gourmet foods shop has evolved from Gourmet's Delight since it was taken over by TWS owner Julie Crowley and family, eleven years ago.

The wine and liquor store has been in its current location, a portion of the Triphammer Mall that had previously been occupied by an A&P supermarket, for thirteen years. Before that, Triphammer Wine & Spirits had been in smaller quarters a few doors down, since soon after the mall opened about fifty years ago. The store's origins were in downtown Ithaca; Julie Crowley says her grandparents opened Crowley's Liquor Store on South Cayuga Street in 1941.

Ithaca Coffee Company, too, is in a "new" location. When Crowley took over, she moved the business right next door to the wine shop. They soon began roasting their own coffee, set up an espresso bar to offer fresh coffee drinks, before long added bottles and six-packs of craft beer, and then opened a second retail location at the new Gateway Commons building in Downtown Ithaca. In the fall of 2013, they opened a roasting facility on Ithaca's northside, that has allowed the company to expand production to serve a growing customer base as well as retail outlets like P&C Fresh, which has expanded its offerings from local food and beverage producers.

"Triphammer Wines and Spirits has been around a long time thanks to the support of this community, and we love
opening our doors and creating a welcoming atmosphere for everyone to join us in celebration," says marketing director Aaron Rovitz. He says the event "really highlights two of the driving forces behind our store: community and customer education," the opportunity for customers to sample new things.

"We see any opportunity to provide customers with the chance to sample new products as incredibly valuable," says Rovitz. "This is why we installed our new Wine Stations for daily tastings, and host our weekly Friday, and sometimes Saturday, wine tastings. We want to provide customers with a chance to explore their palate, and try something they might not have considered without the opportunity to taste it first."

The first 100 customers who arrive for the anniversary party can be entered in a raffle to win a $100 gift card to the store.

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