With over 120 non-profits registered, Ithaca is set for first Giving Is Gorges fundraising day

August 27, 2015 by Mark H. Anbinder

It's a simple fact of life: non-profits need to raise money to keep doing what they do. Some fundraising approaches are better than others, and in recent years, social media has taken a large role in raising awareness as well as funds.

That's one of the driving forces behind Giving Is Gorges, a 24-hour online challenge that organizers hope will help dozens of local non-profits reach potential donors, as well as remind their existing supporters.

For 24 hours, from 12:01am until midnight this Friday, August 28th, the Giving is Gorges web site will accept donations from anyone for any of the Ithaca and Tompkins County area 501(c)(3) non-profit organizations who've registered. Donors will have the option to cover credit card transaction processing fees so they needn't be deducted from the amount donated to the organizations.

Some of the 121 participating non-profits include the Cancer Resource Center, Friends of Stewart Park, YMCA of Ithaca and Tompkins County, Friends of Bound for Glory, SPCA of Tompkins County, Habitat for Humanity, Meals on Wheels, Tompkins County Library, Museum of the Earth, New Roots Charter School, and the United Way of Tompkins County.

"We can't wait to see everyone come together in support of the non-profits that make our community, and our world, a better place," says Kerry Barnes, director of development at Longview, a residential community for older adults that's just one of the participating groups. Barnes calls the day-long effort an "opportunity to shine a light on the amazing work our area non-profits are doing every single day."

"As a small non-profit, we spend lots of our time fundraising solo," says Shannon MacCarrick, executive director of Habitat for Humanity of Tompkins and Cortland Counties. "It's high time for the 'Giving Day' concept to come to Tompkins County." Similar day-long efforts at Ithaca College and Cornell University have been very successful. "The act of pulling together the Tompkins non-profit community toward one day of support will allow our missions to shine," MacCarrick says, "showing the collective impact that we have on the community. Individually we all do great work, but together, we are an even more powerful force for good."

Giving Is Gorges organizers include the Community Foundation of Tompkins County, the Association of Fundraising Professionals of the Finger Lakes, and the United Way of Tompkins County. The fundraiser is being hosted online by GiveGab, a non-profit organizing platform that provides fundraising tools and volunteer-matching opportunities.

Chances are, an organization you'd like to support is one of the non-profits participating in the first Giving Is Gorges day. Visit givingisgorges.org sometime tomorrow and chip in!

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